One minute of video is worth 1.8 million words.." Dr. James McQuivey, Forrester Research
80% of internet users recall watching a video ad on a website they visited in the past 30 days. Of those, 46% took some action after viewing it." Online Publishers Association
Quite simply, if you’re not including video in your corporate communications strategy, you’re missing out on people's preferred way to engage with your content. From service companies to manufacturers and charities to multi-nationals, whatever your sector, video really does have the power to engage deeply with your audience and to change your business.
"People remember 10% of what they read, but 30% of what they see - and an incredible 50% of what they hear and see." University of Texas. Metcalf Study, 1997
"90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text." 3M Corporation & Zabisco