Social media has changed the way we live our lives. From the way we get our news to the way we interact with our loved ones. Social media is everywhere. It’s unavoidable, it’s powerful, and it’s here to stay.
Social media platforms have become the main stage where brands, organizations and influencers showcase their products, promote their talents, communicate their vision and engage with their audience.
Currently, there are 3,78 social media billion users - which equates to about 48% of the world population.
Facebook remains the most widely used social media platform: roughly two third of U.S. adults - 68% - are Facebook users.
54% of social browsers use social media to research products.
49% of consumers depend on influencers recommendations on social media.(Oberlo)
The most effective way to increase your brand awareness is throughout storytelling. Crafting compelling narratives for your brand's identity is the key to create leadership and to grow your brand's audience, generate web traffic and increase sales.
The key to achieve all of that is to create and distribute good, unique content.